I'm going to go off on a tangent before I've even established a straight line, but time spent trying to get the hang of Twitter does make you want to luxuriously expand into the endless space of the Blogger edit box. I went into the bank to sign up for a business account but rather than HSBC holding open their welcoming arms for me to run giggling into, they took some notes, made me play telephone pingpong with their business advisor and then made me commit to spending my lunch hour next week driving into town to meet her for what will probably be a sales chat. And it won't be me selling to her. Although that nicely brings me back to my straight line.
When the cashier noted the nature of my business, she wrote that I was planning to be a "copyrighter". The point at which I realised that publishing is the realm of the underpaid, the under-appreciated and the over-educated happened to coincide with the point at which I realised that my college peers with their law conversions were wisely trying to eliminate the underpaid aspect of their careers. I like the sound of being a copyrighter - "Do you have permission to plagiarise that hackneyed old quote, Mr Higginbottom? Dd you even bother to give it a little creative spin? I thought not. Copyright application dismissed!"
Most people just don't know what copywriting and copy editing are. And worse, most people think they know. It's not law - there are no years of intense study or overuse of technical jargon... oh, hang on. There are. It must be complicated because my conversations with my mother go like this:
Well, she's right. Not about copy editing wasting my talents, obviously - as we all know, clear communications will save the world, and even I would forgive a misplaced comma in return for universal peace. But people still won't know what it means, or what it's for, or why it's needed. Just look at my redundant publishing team, all trained up and no place to edit.
Demonstrating the value - and complexity - of written communications is hard in this age of txt spk and hash tags. The nature of quality can be argued forever, but when it comes down to it, clear, accurate prose in books, on the web, on the back of smoothie Tetrapaks (love that Innocent brand identity) will not only save the world but also, more importantly for small businesses, will convert into sales and maintain and even enhance their reputation. And that's a great way to earn a living.
Apart from the being underpaid, under-appreciated and over-educated part, of course.
Demonstrating the value - and complexity - of written communications is hard in this age of txt spk and hash tags. The nature of quality can be argued forever, but when it comes down to it, clear, accurate prose in books, on the web, on the back of smoothie Tetrapaks (love that Innocent brand identity) will not only save the world but also, more importantly for small businesses, will convert into sales and maintain and even enhance their reputation. And that's a great way to earn a living.
Apart from the being underpaid, under-appreciated and over-educated part, of course.
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