Tuesday, 10 May 2011

Taking on a silent role

Work is strange when your role is redundant and you're biding your time. It’s a little like being in a play.

Scene 1: a group of managers is meeting to discuss strategy. Enter Redundant Manager One. This is a silent role. The discussion continues.

In some ways, it’s liberating. Management information? Delete! Business plans? Delete! Any email headed “Implementation plan”? Transfer to the junk folder. Remove my name from all circulation lists because soon I won’t be here.

But when won’t I be here? That uncertainty is not liberating at all. There are procedures and negotiations and consultations. There are handovers and meetings and occasional communications. There is gossip and sadness and hollow emptiness. Everyone likes to feel useful, to have a place in the world, to make a contribution, and to suddenly have no contribution to make – or at least to have a contribution that is not required or appreciated – well, it’s a little demoralising.

But we’re here for inspiration, are we not? We must rouse ourselves and swim down the river before we are dragged beneath its choppy waters and make our mascara run and our artfully blowdried hair go flat.

And so, into our institutionalised corporate lives comes some exciting news – one corner of the canteen is becoming a Costa coffee bar and the site shop will close for a few days and reopen as a Londis. (What else can be privatised? Desks, sponsored by Ikea. Loos, sponsored by DynoRod.) This really does count as exciting on a campus where Explorer 6 is cutting edge technology. A sign on the shop door explains that stock will be temporarily relocated and ends:

“We sincerely apologise for any inconvenience this may have caused”

And here, from this awkwardly phrased statement, came my inspiration for the day. Attempts to sound official rarely communicate any more clearly than if the writer had just expressed it as they would say it. Do we need all these words? (Don't answer that, reader.) If I had the job of writing the sign, how would I have expressed it? My critic’s mind clicked into position and off it went:
  • "We sincerely and unreservedly extend our apologies for any inconvenience that our actions might cause, directly or indirectly, to you or your associates at any time, either at the present time or at an as-yet unspecified future point."
  • “Sorry about this.”
  • "We apologise if you don't like these changes. We're not too keen on them either but sometimes you just have to put up or shut up."
So many apologies, so much to be sorry for. Is it an empty, automatic stock phrase or are companies so afraid of their customers that they have to make excuses for improvements to their service?
  • "Why should we apologise for bringing you filtered coffee and a proper newsagent?" 
But, on the other hand, acknowledging potential difficulties is strong reputation management. But some methods are better than others. There's really only one solution:
  • "We're sorry if you find these changes inconvenient, but we're confident that our great new facilities will make up for it."
Which takes me back to the start. 
Scene 2: Redundant Manager One is in a meeting with Big Boss.
Big Boss: We're sorry if you find these changes inconvenient, but we're confident that our great new structure will more than make up for it.
Redundant Manager One remains silent. She has a lot to say.

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